Wuhan time-honored brands innovating to keep pace | 武汉老字号创新升级

　　Many old brands in Wuhan are upgrading their service by cross-order collaboration and product innovation. The Mayinglong Pharm, in collaboration with the Hubei Provincial Museum and the Yellow Crane Tower, has launched two cultural and creative gift boxes which became an immediate hit in the market. Now it is cooperating with Wudang Mountains and the Zhiyin Cruise to produce more co-branding hits.

　　不少武汉老字号企业纷纷通过跨界融合、产品创新助力消费升级。马应龙与湖北省博物馆、黄鹤楼打造的两款文创礼盒一经推出便成为爆款。马应龙品牌部负责人介绍，“目前，我们正与武当山、‘知音号’等文化IP合作，继续打造爆款联名产品。”

　　Children making cakes at Yangtze River Intangible Culture Pavilion

　　The Yangtze River Intangible Culture Pavilion, set up by the Yangtze River brand, has been built into a base where people can learn about the techniques of making cakes.

　　由扬子江设立的武汉首家非遗主题场馆——扬子江非遗文化馆可让人们可以在这里了解传统糕点制作技艺。

　　(Edited by Zheng Xiaoan)