Time-honored brands cultural & creative products | “老字号”现场牵手文化企业

　　On Feb. 8, a matchmaking meeting between Wuhan cultural and creative IP companies and time-honored brand groups was held in Red T Fashion Creative District.

　　2月8日，武汉文创IP赋能“老字号”现场对接会在武汉红T时尚创意街区举行。

　　About 50 local time-honored brands such as Cailinji, Mayinglong Pharm, Sijimei and Wufangzhai and more than 100 enterprises including Tencent, Douyin, Douyu, and Changjiang Cultural & Creative Industry Development Co. attended the event. The latter offered suggestions in accordance with their own businesses on IP, content, and scenarios related to creative products.

　　蔡林记、马应龙、四季美和五芳斋等我市近50家“老字号”和腾讯、抖音、斗鱼、长江文创等100余家文化企业齐聚一堂，文化企业从自身业务出发，从IP、内容、场景等方面给出系列建议。

　　Jinyun Interactive Media focused on creating an exclusive metaverse for these brands.

　　武汉金运互动传媒为这批“老字号”企业打造了专属元宇宙衍生品。

　　（Edited by Ye Shiyu）